# Sellar - Drinks Distribution Platform

> A new kind of distributor for the drinks trade

## About Sellar

Sellar is the all-in-one platform for the drinks industry to buy, sell and distribute products without middleman markups. We connect breweries, distilleries, bars, pubs and bottle shops across the UK.

Founded: 2020
Location: Brighton, United Kingdom
Website: https://www.sellar.io

## What We Do

Sellar combines technology and logistics to put margin back where it belongs for those who make and pour the drinks. Our platform brings orders, payments and distribution into one simple system.

### For Drinks Makers (Suppliers)
- Direct access to bars, pubs and bottle shops
- Get paid upfront via Sellar Credit while offering buyers flexible terms
- Nationwide distribution network
- Control your own pricing and customer relationships
- Manage orders, inventory and customers in one place
- Integrations with Breww, Brewman, Xero, QuickBooks and more

Pricing: From £200/month
Plans: Essentials (£200/mo), Growth (£350/mo), Pro (£450/mo)

### For Stockists (Buyers)
- Order from 280+ drinks makers through one platform
- Access 20,000+ products with real-time availability
- Pay with Sellar Credit (EOM + 30 day terms)
- No middleman markups - best trade prices
- Free to use for buyers

## Products & Services

### Sellar Lists
Core order management platform for suppliers to manage inventory, customers and orders

### Sellar Market
B2B marketplace connecting new buyers with drinks makers

### Sellar Credit
BNPL payment solution - buyers get EOM + 30 day terms, makers get paid upfront
Partner: Hokodo Services Limited
Fees: 2.99% - 3.99% depending on plan

### Sellar Shipping
Courier and delivery services integrated into the platform

### Sellar Distribution
In-house delivery service using specialized dray service
Currently: Pilot in Central Belt Scotland (Edinburgh, Glasgow, Perth, Dundee)

## Company Information

Legal Name: Waffle Tech Limited
Registration: 10813202 (England and Wales)
VAT Number: GB398067154
Registered Office: Preston Park House, South Road, Brighton, East Sussex, BN1 6SB

Contact:
- Email: hello@sellar.io
- Support: Normal Business Hours (9am-6pm UK time)

## Key Facts

- £100m+ in drinks sold through the platform
- 121% average year-on-year growth
- 280+ drinks makers on the platform
- 20,000+ products available
- Trusted by breweries including: Verdant, Cloudwater, DEYA, Polly's, Vault City, Left Handed Giant, Beak, Fierce Beer, Track Brewing

## Links

Homepage: https://www.sellar.io
For Makers: https://www.sellar.io/for-makers
For Stockists: https://www.sellar.io/for-stockists
Platform Info: https://www.sellar.io/the-platform
Pricing: https://www.sellar.io/pricing
News & Updates: https://www.sellar.io/get-the-latest
Sign Up: https://app.sellar.io/signup
Login: https://app.sellar.io

Documentation:
- Terms & Conditions: https://www.sellar.io/terms
- Privacy Policy: https://www.sellar.io/privacy-policy

Social:
- LinkedIn: https://www.linkedin.com/company/sellar-io
- Twitter: https://twitter.com/sellar_io

## API Information

API Access: Available for platform integrations
Integrations: Breww, Brewman, Viewplan, FreeAgent, Ryft, Stripe, Xero, QuickBooks

## Support & Resources

Customer Support: hello@sellar.io
Distribution Queries: distribution@sellar.io
Shipping Support: shipping@sellar.io

## Recent Updates

- December 2025: Sellar Distribution pilot launched in Central Belt Scotland
- September 2025: Introducing Sellar Distribution nationwide rollout
- January 2025: New credit product launched with Hokodo partnership
- 2024: Celebrating 5 years of Sellar

## Target Audience

Primary Users:
- Breweries and craft beer producers
- Distilleries
- Drinks makers and producers
- Bars and pubs
- Bottle shops and off-licenses
- Restaurants buying craft drinks

Industry: B2B Drinks Distribution, Craft Beer, Hospitality Trade

## Keywords

drinks distribution, craft beer platform, brewery orders, trade sales, B2B drinks, pub suppliers, bar wholesale, bottle shop ordering, drinks logistics, brewery software, hospitality trade, BNPL drinks, trade credit