The platform that grows your trade sales
Sellar is a new kind of distributor, built for drinks makers. More reach, more margin, more control.
Own your customers
Make more margin and stay in control by selling direct.
Get paid, every time
Get paid on dispatch while offering EOM + 30 day terms.
National distribution
Get your products to more places with courier or dray delivery.
Be discovered
Build new relationships with stockists already using Sellar.
Get the tour
From taking orders, to sorting deliveries and getting paid, see how it all fits together.
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It's been a great tool to help streamline processes and reduce admin time spent on inputing orders into our Brewery Software!
Sellar has been perfect for us because it has helped us to collate all of our orders into one place. Before Sellar we had customers emailing, phoning and texting to try and place an order. But now we no longer need to be checking half a dozen different places to ensure we don't miss an order.
I'm definitely pleased with my experience with Sellar so far. It brings a lot in terms of efficiency for me as well as raising our profile with potential customers. Additionally, Ali, Neil and the team provide fantastic service every time!
Before using Sellar our ordering system was all over the place, emails, texts, even orders through WhatsApp and socials. We needed to bring everything together in once place, and that's when we found Sellar. Now gathering and processing orders is so simple and easy to access for everyone in our team. The marketplace is also a brilliant feature allowing customers to find us, we have made some really strong connections through the platform and couldn't imagine running our business without it!
It's changed a lot since its inception and constantly improving. The addition of Sellar Market has made a substantial difference. Month on month we've seen a huge increase in sales.
Rethinking Distribution
We’re rebuilding distribution from the ground up, purpose built for the drinks trade.
Available to everyone
Sellar is available to all makers. No range reviews, no buying teams or gate keepers who decides who gets listed.
Sell your full range
We don’t hold stock. We collect once it’s sold, allowing makers to list their full range, not just selected SKUs.
You own your customers
You control pricing, terms, and data. Sellar handles the admin, not the relationship.
Pay for deliveries, not overheads
With no need to hold stock and employ large teams, we can keep costs low for you.
Selected producers
They are limited by holding stock, so can only work with a select number of drinks makers.
Limited range
Limited warehouse space and stock risk means they have to choose which products to buy from you.
Their customers
They manage pricing, relationships and ordering acting as the main point of contact for stockists.
Large overheads
Large warehouses and high headcount means higher costs to cover.
Frequently Asked
If you want to learn more, you can explore the platform in more detail, book a call with the team, or read the frequently asked questions below.
Does Sellar integrate with other tools?
Yes. Sellar integrates with tools including Breww, Brewman, Viewplan, FreeAgent, Ryft, Stripe, Xero and QuickBooks.
You can also use Sellar without any integrations, everything you need to manage direct trade sales is built into the platform.
Many makers use Sellar alongside their existing systems, treating it as their direct trade layer rather than a replacement for everything else.
How does Sellar Credit work for makers?
Sellar Credit lets eligible buyers buy on extended payment terms, while you still get paid upfront.
When an order is placed using Sellar Credit, the funds come straight to you so you can dispatch with confidence. Buyers benefit from consolidated monthly payments, settling a single statement at EOM + 30 days.
Sellar handles the credit and admin in partnership with Two, so you’re not carrying payment risk or chasing invoices.
Alongside Sellar Credit, we also support card payments. And if you’ve agreed payment terms directly with a customer, you can continue to be paid offline, just as you are today.
Do I need to hold stock with Sellar?
No. Sellar doesn’t require you to hold stock with us.
Orders are placed against your live availability, and stock only moves once it’s sold. This means you stay in control of your inventory and can sell your full product range across the UK rather than just selected SKUs.
What if my customer doesn’t already use Sellar?
That’s not a problem. You can invite your customers to order through Sellar using your unique links.
If you have an ‘old school’ customer that *‘*doesn’t do’ technology, you can also place orders on their behalf, while still benefitting from centralised order management, analytics, payments and distribution through Sellar.
For stockists, ordering through Sellar is free, and many find it simpler than managing emails, spreadsheets and separate invoices.
Do I keep control of pricing and customer relationships?
Yes. You set your own pricing and trading terms, and sell directly to your customers.
Sellar provides the tools to manage all your products, pricing, customers, orders, payments and delivery, but you’re in total control and the relationship is yours.
How is Sellar different from running my own trade store?
Sellar is built specifically for selling to the drinks trade, not generic ecommerce.
It brings together ordering, payments and distribution in one system, so you can run your direct trade sales properly as you scale.
The key difference is the network. Thousands of pubs, bars and bottle shops already use Sellar, which means you’re not asking customers to learn a new system, you’re plugging straight into an active community of trade buyers from day one.
Want more info?
Fill out the form and we'll be in touch - no fuss, just a good chat.