A new kindof distributor for the drinks trade
Sellar is the all-in-one platform for the drinks industry to buy, sell and distribute products without middleman markups.
From order to delivery,
sorted.
Sellar combines technology and logistics to put margin back to where it belongs for those who make and pour the drinks. Cheers to that.
For the Makers
Direct orders from bars and bottleshops. Trade on your terms, without the admin.
For the Stockists
Access the widest range of drinks at the best price for the trade.
Margins are thinner than ever.
Something has to change.
Costs are up, margins are down. Across the drinks trade, it’s becoming harder to make the numbers work, whether you’re making the drinks or selling them.
That squeeze is real, and it’s forcing the industry to rethink how drinks are bought, sold, and delivered.
Built for the drinks trade.
Sellar was born from a conversation with friends who owned a craft brewery. They described selling to the trade as “archaic”. They weren’t wrong.
Trade sales meant spreadsheets, outdated stock lists, and layers of middlemen who all need their cut.
Together with some of the UKs best craft breweries, we set out to build a better way.
£100m+
in drinks sold
121%
Average year on year growth
