Craft drinks,straight from the maker.
Stock the good stuff, all in one place.
Why stock-up with Sellar
Get the drinks you want, straight from the people who make them. More choice, better prices, plus payments and deliveries that work around you.
Straight from source
Order direct from the makers and build relationships with the people behind each pour.
Largest selection
Find the latest and greatest with 280+ drinks makers and 20,000 products on Sellar.
Trade credit, built in
Buy on EOM + 30 day terms with Sellar Credit, use your existing supplier terms, or pay upfront.
Best prices
Because you’re buying direct, the makers can offer better prices.
Get the tour
See how it works. Discover how Sellar can help you and your team work smarter, not harder.
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Better prices for stockists. Better margins for makers.
By cutting out unnecessary distributor overheads, Sellar keeps more of the value where it belongs.That means sharper pricing for bars and pubs, and higher returns for breweries — on the same order.
I really enjoy using Sellar to secure our craft beers from all of the independent breweries from around the country. It's become even better with the addition of Sellar Credit and using this should make invoice payments so much easier in the future.
I've been using Sellar for around 2 years and it's great. I've been able to order beer from breweries that I've not been able to easily get hold of before. I've found out about new breweries, new beers and collaborations before other bars in our area which is a big draw for us. All in all, it's made my life a lot easier and less stressful which is always a good thing.
Sellar has been a fantastic tool since opening my bottleshop 4 years ago. It makes my weekly ordering really easy and I love how user friendly it is.
I love using Sellar for finding smaller breweries across the UK. The platform is also super easy to use and making ordering effortless and allows you to see what preorders are coming up, so you can get the hype beers before they sell out! There's no scary minimum orders that you get from distributors and you can order for delivery any day of the week. The introduction of Sellar credit has been brilliant for my business too as it allows me to order stock to boost cash flow. If you've never used Sellar, I highly recommend it for discovering fantastic niche breweries.
Sellar is great for finding new breweries, keeping everything in one place in terms of finances and ease of use.
Frequently Asked
If you want to learn more, you can explore the platform in more detail, book a call with the team, or read the frequently asked questions below.
Is Sellar free for stockists?
Yes. Stockists can use Sellar for free.
Sellar charges makers a monthly subscription to use the platform, so there are no platform fees for buying. You just pay for the products you order and any delivery costs.
What about my negotiated pricing?
Makers set their own pricing and trading terms on Sellar, just as they would when selling direct.
Any agreed discounts, special pricing or payment terms are reflected on the platform. You’re still buying directly from the supplier, just with less admin.
Because there’s no middleman mark-up added by Sellar, prices are transparent and consistent with what makers offer directly.
How do payments work?
With Sellar Credit, you can buy direct from your favourite makers and invest in your inventory, all without the admin headache of multiple invoices.
Orders from participating makers are combined into one monthly tab, settled at the end of the following month (EOM + 30 days). That means more time to manage cashflow and less invoice juggling. Plus makers get paid upfront.
You can also pay upfront by card or use existing supplier credit terms if you prefer.
How do deliveries work?
Deliveries can be handled by the maker, a courier, or by Sellar, or even collected depending on the maker and your location.
You’ll always see delivery details before you place an order.
We’re currently rolling out Sellar Distribution across the UK which means you can get one delivery for all your Sellar orders on a consolidated dray service. You can learn more here.
What if a supplier I want isn’t on Sellar?
We’re always adding new suppliers to Sellar.
If there’s a maker you’d like to buy from on Sellar, you can refer them.
If they join and start trading on the platform, we’ll thank you with £200.
Sign up
Join the stockists already using Sellar. See what’s in stock, place orders in a few clicks, and connect directly with the makers you love. It only takes a minute.