Craft drinks,straight from the maker.
Stock the good stuff, all in one place.
Why stock-up with Sellar
Get the drinks you want, straight from the people who make them. More choice, better prices, plus payments and deliveries that work around you.
Straight from source
Order direct from the makers and build relationships with the people behind each pour.
Largest selection
Find the latest and greatest with 280+ drinks makers and 20,000 products on Sellar.
Trade credit, built in
Buy on EOM + 30 day terms with Sellar Credit, use your existing supplier terms, or pay upfront.
Best prices
Because you’re buying direct, the makers can offer better prices.
Get the tour
See how it works. Discover how Sellar can help you and your team work smarter, not harder.
Change the component properties on the right to display the correct embed.
Better prices for stockists. Better margins for makers.
By cutting out unnecessary distributor overheads, Sellar keeps more of the value where it belongs.That means sharper pricing for bars and pubs, and higher returns for breweries — on the same order.
I really enjoy using Sellar to secure our craft beers from all of the independent breweries from around the country. It's become even better with the addition of Sellar Credit and using this should make invoice payments so much easier in the future.
I've been using Sellar for around 2 years and it's great. I've been able to order beer from breweries that I've not been able to easily get hold of before. I've found out about new breweries, new beers and collaborations before other bars in our area which is a big draw for us. All in all, it's made my life a lot easier and less stressful which is always a good thing.
Sellar has been a fantastic tool since opening my bottleshop 4 years ago. It makes my weekly ordering really easy and I love how user friendly it is.
I love using Sellar for finding smaller breweries across the UK. The platform is also super easy to use and making ordering effortless and allows you to see what preorders are coming up, so you can get the hype beers before they sell out! There's no scary minimum orders that you get from distributors and you can order for delivery any day of the week. The introduction of Sellar credit has been brilliant for my business too as it allows me to order stock to boost cash flow. If you've never used Sellar, I highly recommend it for discovering fantastic niche breweries.
Sellar is great for finding new breweries, keeping everything in one place in terms of finances and ease of use.
Frequently Asked
If you want to learn more, you can explore the platform in more detail, book a call with the team, or read the frequently asked questions below.
Does Sellar integrate with other tools?
Yes. Sellar integrates with tools including Breww, Brewman, Viewplan, FreeAgent, Ryft, Stripe, Xero and QuickBooks.
You can also use Sellar without any integrations, everything you need to manage direct trade sales is built into the platform.
Many makers use Sellar alongside their existing systems, treating it as their direct trade layer rather than a replacement for everything else.
How does Sellar Credit work for makers?
Sellar Credit lets eligible buyers buy on extended payment terms, while you still get paid upfront.
When an order is placed using Sellar Credit, the funds come straight to you so you can dispatch with confidence. Buyers benefit from consolidated monthly payments, settling a single statement at EOM + 30 days.
Sellar handles the credit and admin in partnership with Two, so you’re not carrying payment risk or chasing invoices.
Alongside Sellar Credit, we also support card payments. And if you’ve agreed payment terms directly with a customer, you can continue to be paid offline, just as you are today.
Do I need to hold stock with Sellar?
No. Sellar doesn’t require you to hold stock with us.
Orders are placed against your live availability, and stock only moves once it’s sold. This means you stay in control of your inventory and can sell your full product range across the UK rather than just selected SKUs.
What if my customer doesn’t already use Sellar?
That’s not a problem. You can invite your customers to order through Sellar using your unique links.
If you have an ‘old school’ customer that *‘*doesn’t do’ technology, you can also place orders on their behalf, while still benefitting from centralised order management, analytics, payments and distribution through Sellar.
For stockists, ordering through Sellar is free, and many find it simpler than managing emails, spreadsheets and separate invoices.
Do I keep control of pricing and customer relationships?
Yes. You set your own pricing and trading terms, and sell directly to your customers.
Sellar provides the tools to manage all your products, pricing, customers, orders, payments and delivery, but you’re in total control and the relationship is yours.
How is Sellar different from running my own trade store?
Sellar is built specifically for selling to the drinks trade, not generic ecommerce.
It brings together ordering, payments and distribution in one system, so you can run your direct trade sales properly as you scale.
The key difference is the network. Thousands of pubs, bars and bottle shops already use Sellar, which means you’re not asking customers to learn a new system, you’re plugging straight into an active community of trade buyers from day one.
Sign up
Join the stockists already using Sellar. See what’s in stock, place orders in a few clicks, and connect directly with the makers you love. It only takes a minute.