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Latest updates from Sellar — product launches, platform improvements, and industry insights for makers and stockists.

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How Verdant Is Growing Direct Sales Across the UK with Sellar Distribution

By sending stock into Sellar Distribution depots each week, Verdant Brewing gives customers in Scotland and the North West, the ability to buy direct from the brewery while enjoying a reliable local dray delivery service instead of courier or pallet deliveries.

July 10, 2026
Sellar News

How Cloudwater Simplified Deliveries and Improved Customer Service with Sellar Distribution

Cloudwater replaced its in-house dray operation with Sellar Distribution, reducing operational overhead, improving service levels across Greater Manchester, and allowing the team to focus on what they do best - making and selling great beer.

July 6, 2026
Sellar News

Building a Different Kind of National Drinks Distributor

Six months into Sellar Distribution: what’s working, what isn’t, and what comes next.

June 16, 2026
Sellar News

What We Learned From Shipping Over 500,000 Packages Through Couriers

After shipping 500,000+ deliveries through courier networks, we've learned that the cheapest route to market isn't always the best one. This post explores the hidden costs of courier distribution, the risks of relying on infrastructure you don't control, and why we're investing heavily in a specialist drinks distribution network built specifically for hospitality.

June 11, 2026
Sellar News

Watch: Rebuilding the outdated distribution model – Brewer’s Congress workshop

Hear our co-founders present our workshop on rebuilding the outdated drinks distribution model at Brewer's Congress 2025.

October 21, 2025
Product Updates

Introducing Sellar Distribution

Today I’m announcing the biggest move we’ve made at Sellar to date: we’re rebuilding the distribution model.

September 11, 2025
Sellar News

5 Years of Sellar

We’re celebrating a milestone that means a lot to us — Sellar has officially turned five.

May 2, 2025
Product Updates

New credit product for drinks sector launched

Sellar has launched a new product where craft breweries and drinks producers can get paid in full, on dispatch, for every order; while also offering their customers credit payment terms in one consolidated invoice.

January 27, 2025
Sellar News

So what actually is Sellar?

"A route to market? A trade store? A better version of Eebria?"

October 24, 2024

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Podcast

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Sellar Podcast

“I deliver my beer by bike”

In this episode of the Sellar Podcast, host Sarah From Sellar speaks with Jim Whewell, the owner of Wendover Beers, about his journey in the craft beer industry.

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Sellar Podcast

From Home Brew to Holy Goat

In this episode of the Sellar podcast, Sarah From Sellar interviews Johnny Horn from Holy Goat Brewing.

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Sellar Podcast

Navigating challenges in the brewing industry

In this episode of the Sellar podcast, Sarah From Sellar interviews Dave Hayward from Indie Rabble Brewery.

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Sellar Podcast

Maximising success at events

In this episode of the Sellar Podcast, Sarah From Sellar and Greg Wells from We Are Beer discuss the evolution of craft beer festivals, the importance of trade sessions, and insights into consumer behaviour in the beer industry.

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Sellar Podcast

From Hospo to Brewery Sales

Join us as we chat with Lauren from DEYA about their collaboration beer for Record Store Day, her journey from hospitality to brewery sales and being blindsided by the craft beer rumour mill.

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Sellar Podcast

Why we launched Sellar Credit

Join us for a special episode of the Sellar podcast where our founders tell us all about Sellar Credit, a game-changing product for the craft drinks industry.

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Sellar Podcast

Making all natural craft sodas

Join us as we chat to Liam from Steep Soda about his journey from brewing craft beer to making all-natural craft sodas.

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