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Latest News

Sellar Distribution: Central Belt Pilot
Proper drinks. Proper trade. Just smoother.

Watch: Rebuilding the outdated distribution model – Brewer’s Congress workshop
Hear our co-founders present our workshop on rebuilding the outdated drinks distribution model at Brewer's Congress 2025.

Introducing Sellar Distribution
Today I’m announcing the biggest move we’ve made at Sellar to date: we’re rebuilding the distribution model.

5 Years of Sellar
We’re celebrating a milestone that means a lot to us — Sellar has officially turned five.

New credit product for drinks sector launched
Sellar has launched a new product where craft breweries and drinks producers can get paid in full, on dispatch, for every order; while also offering their customers credit payment terms in one consolidated invoice.

So what actually is Sellar?
"A route to market? A trade store? A better version of Eebria?"
Podcast

“I deliver my beer by bike”
In this episode of the Sellar Podcast, host Sarah From Sellar speaks with Jim Whewell, the owner of Wendover Beers, about his journey in the craft beer industry.

From Home Brew to Holy Goat
In this episode of the Sellar podcast, Sarah From Sellar interviews Johnny Horn from Holy Goat Brewing.

Navigating challenges in the brewing industry
In this episode of the Sellar podcast, Sarah From Sellar interviews Dave Hayward from Indie Rabble Brewery.

Maximising success at events
In this episode of the Sellar Podcast, Sarah From Sellar and Greg Wells from We Are Beer discuss the evolution of craft beer festivals, the importance of trade sessions, and insights into consumer behaviour in the beer industry.

From Hospo to Brewery Sales
Join us as we chat with Lauren from DEYA about their collaboration beer for Record Store Day, her journey from hospitality to brewery sales and being blindsided by the craft beer rumour mill.

Why we launched Sellar Credit
Join us for a special episode of the Sellar podcast where our founders tell us all about Sellar Credit, a game-changing product for the craft drinks industry.

Making all natural craft sodas
Join us as we chat to Liam from Steep Soda about his journey from brewing craft beer to making all-natural craft sodas.
