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In this episode of the Sellar Podcast, host Sarah From Sellar speaks with Jim Whewell, the owner of Wendover Beers, about his journey in the craft beer industry. Jim shares insights into his unique business model, which includes delivering beer by electric cargo bike and focusing on small independent breweries. He discusses the challenges of introducing craft beer to a community that was previously unfamiliar with it, the importance of technology in managing his business, and the lessons he's learned along the way. Jim also offers advice for aspiring entrepreneurs looking to enter the craft beer market.

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