Sellar Distribution: Central Belt Pilot
Proper drinks. Proper trade. Just smoother.
Proper drinks. Proper trade. Just smoother.
We’ve been busy behind the scenes, and now it’s official: Sellar Distribution has hit the Central Belt. If you’re a pub, bar, or bottle shop in the area, you can now order from selected breweries and have everything delivered in one go to your cellar - all while keeping direct relationships, and getting the best prices.
Want the full story behind Sellar Distribution? Check out our launch announcement or see what we shared at Brewer’s Congress.
How it works
Think of us as the wheels. The beers, kegs, cans, and bottles still come from the breweries you know and love. Sellar just makes getting them to you easier:
- One delivery, all the drinks: Order from selected drinks makers, and we’ll consolidate it into a single, smooth delivery if you’re in one of the live postcodes - it’s just the ‘Dray’ delivery option.
- Same relationships: You’re still talking to the breweries directly. They’re still the heroes behind the pints.
- All in one place: If you’re not already on Sellar, signing up takes a minute - then all your suppliers, orders, payments, and deliveries are under one roof.
Just proper trade, done right.
Where is the pilot available?
Daily Delivery (Monday–Friday)
- Edinburgh postcodes: EH1–37, EH39–42
Wednesday Delivery
- Perth & surrounding postcodes: PH1, PH6–9, PH15–16
- Falkirk postcodes: FK17
- Fife postcodes: KY1–13, KY15–16
- Dundee postcodes: DD1–7
Tuesday & Thursday Delivery
- Edinburgh postcodes: EH47–55
- Glasgow postcodes: G1–5, G11–15, G20–23, G31–34, G40–46, G51–53, G61–62, G64–79
- Falkirk postcodes: FK1–10
- Motherwell postcodes: ML1–10
- Paisley postcodes: PA1, PA3, PA6
Friday Only Delivery – Coming Soon
Borders & North East England
- Scottish Borders postcodes: TD5
- Sunderland postcodes: SR1, SR2 7, SR6
- Newcastle & Tyne and Wear postcodes: NE1, NE2, NE3, NE4, NE6, NE7, NE8, NE25, NE26, NE28, NE29, NE30
- Northumberland postcodes: TD15, NE61 1, NE61 2, NE65 0, NE65 8, NE66 1, NE66 2
Who’s part of the pilot
Right now, you can get your hands on drinks from the breweries below. They all pour their creativity into the Central Belt with the backing of Sellar’s distribution. If you are in one of the live areas, order from them as usual, you’ll just see a delivery option called ‘Dray’.
More breweries coming soon - we’re just getting started. Expect your favourite local drinks makers to join the pilot, making it even easier to stock the best craft drinks around.
Want to get involved?
We’re looking to expand the network. If you’re a drinks maker, wholesaler, or stockist and want to join Sellar Distribution as it rolls out across the UK, let us know.
- Drinks makers: Register your interest here
- Wholesalers: Register your interest here
- Stockists: Register your interest here
We’ll keep you in the loop as we roll out to more areas and add more makers.
Ready to simplify even further?
Want to make consolidated payments for all your drinks makers on Sellar? Get set up with Sellar Credit. One monthly payment. All your makers paid upfront on dispatch.
This is just the start
Sellar Distribution in the Central Belt is a pilot - we’re taking on all feedback to make it better for you, your team, and your customers. Got thoughts, questions, or ideas? Get in touch with us.
Your shelves. Your terms. Your pints.
Cheers to that.
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