Watch: Rebuilding the outdated distribution model – Brewer’s Congress workshop
Hear our co-founders present our workshop on rebuilding the outdated drinks distribution model at Brewer's Congress 2025.


Hear our co-founders present our workshop on rebuilding the outdated drinks distribution model at Brewer's Congress 2025.
Related News

How Jump Ship Brewing Is Saving Time and Reaching New Customers with Sellar Distribution
Sellar Distribution has helped Jump Ship Brewing reduce the time spent managing deliveries, improve service for customers and open new trade accounts in areas the team could not previously serve.
.jpg)
How Verdant Is Growing Direct Sales Across the UK with Sellar Distribution
By sending stock into Sellar Distribution depots each week, Verdant Brewing gives customers in Scotland and the North West, the ability to buy direct from the brewery while enjoying a reliable local dray delivery service instead of courier or pallet deliveries.
.jpg)
How Cloudwater Simplified Deliveries and Improved Customer Service with Sellar Distribution
Cloudwater replaced its in-house dray operation with Sellar Distribution, reducing operational overhead, improving service levels across Greater Manchester, and allowing the team to focus on what they do best - making and selling great beer.
.png)
Building a Different Kind of National Drinks Distributor
Six months into Sellar Distribution: what’s working, what isn’t, and what comes next.
.jpg)
What We Learned From Shipping Over 500,000 Packages Through Couriers
After shipping 500,000+ deliveries through courier networks, we've learned that the cheapest route to market isn't always the best one. This post explores the hidden costs of courier distribution, the risks of relying on infrastructure you don't control, and why we're investing heavily in a specialist drinks distribution network built specifically for hospitality.

Introducing Sellar Distribution
Today I’m announcing the biggest move we’ve made at Sellar to date: we’re rebuilding the distribution model.

5 Years of Sellar
We’re celebrating a milestone that means a lot to us — Sellar has officially turned five.

New credit product for drinks sector launched
Sellar has launched a new product where craft breweries and drinks producers can get paid in full, on dispatch, for every order; while also offering their customers credit payment terms in one consolidated invoice.

So what actually is Sellar?
"A route to market? A trade store? A better version of Eebria?"

